Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising.
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1. Digital marketing is data driven.
2. Scratch the funnel; it's a marketing ecosystem.
3. Testing is focused on variables.
4. Social engagement is key.
5. It's a team sport.